Organic digital marketing solutions can only go so far when approaching a crowded online marketplace.All major search engines and online hubs provide paid-for advertising spaces, either on-page or within search results, which organisations can bid for in a blind auction. As almost half of all searches end in the clicking of an online advert, these positions can be very powerful in driving traffic towards a chosen destination. These systems are extremely cost-effective, as they only charge the user once an advert has been clicked, meaning money is never wasted showing adverts to those who do not engage with a particular message. When trying to effectively reach a large number of users online, digital advertising is unparalleled in it’s speed, efficiency and cost-effectiveness.
What PLMR can do
Digital advertising requires careful set-up and diligent monitoring by trained professionals to guarantee reach and budget is maximised. PLMR can set up pay-per-click advertising on all major search engines and social networks and can provide detailed analytic feedback on the success any advertising campaign has had in driving relevant search traffic.