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3 reasons why online video is good for PR campaigns

1. Video produces an emotional connection However much we like to think of ourselves as rational, calm, thinking machines, human beings are fundamentally emotional. The things we experience that unlock an emotional response tend to be the things we remember the most. For a PR campaign to work, it needs that emotional connection, or engagement, …

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Five(ish) reasons why Twitter’s longer-tweets update was a good idea

It’s been almost three months since Twitter doubled its maximum word count for a single tweet – PLMR’s Digital Manager, Alex Hackett, explains why, despite the poor reception, longer tweets have been a blessing in disguise. It happened. Twitter made a change everybody (well, surely somebody) was asking for. No they didn’t ban all the …

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